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| How to Take Your PR Pitches to the Next Level
(Mashable)
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Mashable - This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.Often the most visible element of public relations, media relations is a tried-and-true tactic that can influence opinion, change behaviors, and generate new leads and sales. PR people have always built relationships with relevant journalists to pitch stories about clients. And as bloggersâ popularity increased, PR specialists began adding bloggers to their media lists in an attempt to secure product reviews, guest posts and other forms of editorial coverage. Industry insiders like to debate the merits of influence, but the truth is that virtually anyone has the opportunity to shape perceptions by creating and sharing content online. In fact, the New York Times recently quoted a tweet, helping someone with seven followers gain a much larger audience.
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| Share secure location updates with the Glympse app for Android
(Appolicious)
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Appolicious - Keeping tabs on your wandering significant other and wild kids just got a whole lot easier. The free Glympse app for Android allows you to safely send location updates to anyone with a cell phone. You can share timed location updates through text, email, Facebook and Twitter. The location-tracking app allows you to set a specific time period for the location service to expire so people can’t track you all day long, just when you want them too. Your Android keeps a reminder in the toolbar that you have a Glympse and counts-down the time period remaining.
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